Facebook Ads for Waterproofers

Most waterproofer business owners are undercharging and they know it. They discount too fast, quote off gut feel, and compete on price because no one ever taught them a proper pricing system. This masterclass changes that. 8 lessons that give you a repeatable system you can use on your very next quote.

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THE PRICING PROBLEM

This Is What Undercharging Actually Costs You

You are good at your waterproofing business. The problem is no one ever taught you how to price it properly. And the gap between what you are charging and what you should be charging is costing you thousands every single month.

You Are Wasting Money on Ads That Do Not Convert

You have thrown money at Facebook ads and got nothing but likes and comments from people who will never hire you. The leads are rubbish and the cost keeps climbing.

You Have No Idea How to Target the Right Audience

You know your ideal customer is a homeowner in your area but you do not know how to find them on Facebook. Your ads reach everyone except the people who need your services.

You Are Boosting Posts and Hoping for the Best

You hit the boost button on a photo of your latest job and hoped the algorithm would do the rest. That is not a strategy. That is a donation to Meta.

You Tried an Agency and Got Vanity Metrics

You paid an agency that sent you reports about reach and impressions. But reach does not pay bills. You want enquiries from real customers, not numbers on a spreadsheet.

WHAT THIS MASTERCLASS IS

A Pricing System You Can Use Today

This is not a generic business course where someone talks about value and mindset for an hour. This is the actual pricing system we built and run at Response Electricians. You will calculate your real costs, build a price list that makes you money, and learn how to present it so customers stop pushing back.

What You Have Tried

  • Copying competitor prices and hoping for the best
  • Adding a percentage on top of materials and labour
  • Dropping your price the moment a customer hesitates
  • Watching YouTube videos about "premium positioning"
  • Quoting from memory instead of from a real cost model

What This Masterclass Gives You

  • A real cost model so you know exactly what every job must charge
  • Pricing psychology frameworks that make higher prices feel fair
  • Scripts for handling every common price objection
  • Deal structuring so profit is built into the job itself
  • A quarterly pricing review system to keep your margins healthy
8 LESSONS INSIDE

What You Will Learn

Every lesson is built around a framework you can take straight back to your business. This is the same pricing system we run at Response Electricians and what our members are implementing in their businesses right now.

MODULE 01

Facebook and Instagram Advertising Fundamentals

Understand how the Meta advertising platform works, why it is different from Google, and when to use it. The ad ecosystem explained for waterproofer business owners.

MODULE 02

Setting Up Business Manager Correctly

Get your Business Manager, ad account, and pixel set up properly from day one. Most tradies skip this step and it costs them data, money, and results later.

MODULE 03

Audience Building and Targeting for Trades

Build custom audiences of homeowners in your service area. Lookalike audiences, interest targeting, and the layering strategies that put your ads in front of buyers.

MODULE 04

Creating Ads That Generate Enquiries

Learn what makes a trade ad convert. Image selection, video tips, ad copy frameworks, and the creative formats that work specifically for waterproofing businesses.

MODULE 05

Lead Form Campaigns for Waterproofers

Build lead generation campaigns that capture contact details directly in Facebook. Form design, questions, instant responses, and CRM integration.

MODULE 06

Retargeting and Remarketing Strategies

Stay in front of people who visited your website or engaged with your content. Retargeting campaigns that convert warm audiences into paying customers.

MODULE 07

Campaign Budgeting and Optimisation

Set budgets that make sense for your business. Learn when to scale, when to cut, and how to optimise campaigns based on the metrics that actually matter.

MODULE 08

Measuring Results and Scaling What Works

Read your ad reports like a business owner, not a marketer. Cost per lead, cost per job, return on ad spend, and the dashboard that tells you if your ads are profitable.

WHO THIS IS FOR

Built for Waterproofer Business Owners Who Are Tired of Leaving Money Behind

This masterclass works for the waterproofing trade. Electrical, plumbing, building, carpentry, painting, HVAC, landscaping, flooring. If you quote jobs and charge customers, this pricing system applies to you. We have members across the waterproofing trade implementing it right now.

You Are Spending on Ads With No Return

You have tried Facebook ads but the results have been disappointing. The issue is not the platform. It is the strategy. This gives you the system to make it work.

You Want to Stop Relying on Word of Mouth

Referrals are great but they are not enough to grow. You need a second lead source that you can control, measure, and scale when you are ready.

You Are Ready to Build a Predictable Lead Pipeline

You want to know that every month, a certain number of leads will come through. Facebook ads done properly can give you that predictability.

WHAT CHANGES

What Happens When You Price Properly

These are the shifts waterproofer business owners see when they stop guessing and start using a system. Same jobs, same customers, but the numbers on the other side look completely different.

Lower

Cost Per Lead

When you target the right audience with the right message, your cost per lead drops significantly. Most trade owners see a 40-60% reduction once they implement proper targeting.

More

Qualified Enquiries

Not just more leads but better leads. Lead form campaigns with the right qualifying questions mean you spend time quoting jobs that are likely to close.

Predictable

Lead Flow

Facebook advertising gives you a lever you can pull. Need more leads? Increase the budget. Pipeline full? Dial it back. You control the flow instead of hoping for it.

COMMON QUESTIONS

Frequently Asked Questions

Is this just for electricians? +
No. The pricing frameworks in this masterclass work for the waterproofing trade - electrical, plumbing, building, carpentry, painting, HVAC, landscaping, and more. The principles of cost recovery, pricing psychology, and objection handling are universal across waterproofing businesses.
Is this pre-recorded or live? +
Pre-recorded. You get 8 self-paced lessons you can watch on your own schedule. Pause, rewind, and rewatch as many times as you need. Most owners complete it within a week and start applying the frameworks on their very next quote.
How long do I have access? +
You keep access for as long as your account is active. The content is available in the TRADIES app so you can revisit any lesson whenever you need a refresher, especially before quarterly pricing reviews.
How do I get access to this masterclass? +
The Profitable Pricing Masterclass is part of the Learning Hub at $199/month. When you join, you get this masterclass plus 59 other courses, AI Club, Business Foundations, and the full training ecosystem. It is also included with Freedom Fighter 1:1 and Tradie Teams memberships.
What if I already know my numbers? +
Good. Then you will get even more out of the pricing psychology and objection handling modules. Most owners who think they know their numbers discover gaps when they run through the cost recovery model in the first two lessons.
Can my team watch it too? +
Access is for your individual account. If you want your team trained on pricing, talk to us about Tradie Teams or Freedom Fighter where you get broader access to the full training ecosystem for your business.
GET ACCESS

Start the Profitable Pricing Masterclass Today

This masterclass is part of the Learning Hub, which gives you access to 59+ courses and 567 lessons across every area of trade business management. You also get AI Club, Business Foundations, the community, and the full training ecosystem in the TRADIES app.

Learning Hub

$199
Per month + GST
  • Profitable Pricing Masterclass (8 lessons)
  • 59+ courses and 567 lessons across all areas
  • AI Club - weekly AI sessions with Greg Allan
  • Business Foundations - weekly lessons with Greg Allan
  • Community access in the TRADIES app
  • All masterclasses included - Hiring Toolkit, Digital Marketing, and more
Join the Learning Hub

Also included with Freedom Fighter 1:1 and Tradie Teams memberships.

Get Access
Join the Learning Hub
Join the Learning Hub