By Greg Allan, tradesman and creator of Data First Coaching
Why do builders pay bricklayers late on brickwork and blockwork jobs?
Most bricklayers get paid late because the builder's payment run moves slower than the bricklayer's own cash needs, and because progress claims are often raised on what feels finished rather than what has actually been measured and signed off. A lift of face brick or a day of blockwork that looks complete on site can still sit outside the agreed claim window, so the invoice goes in later than it should.
On a subcontract job, the bricklaying crew is usually well down the chain of trades waiting to be paid. The builder is often waiting on their own progress claim from the client before releasing funds to the brickie, and weather days, scaffold delays or a redesigned retaining wall can all push the claim date without anyone updating the paperwork. None of that is dishonesty. It is simply a job that nobody is tracking closely enough, in either direction.
What does chasing payment actually cost a bricklaying business?
Late payment looks like the problem, but it is usually a symptom of something that started earlier in the job. The real issue is often that nobody can say, builder by builder and job by job, how long a claim actually takes to clear, or how much mortar, labourer time and scaffold hire has already gone out the door before the money comes back in.
A bricklayer who is cleaning down a finished wall and loading out for the next site rarely has time to also chase an overdue claim. That chasing is non-billable, it eats into the hours that should be spent laying brick or quoting the next job, and it quietly erodes the margin that was built into the original quote. The business can look busy on site and still be short on cash, because the gap between work done and money banked has grown without anyone measuring it.
What number tells you the truth about who pays you on time?
The number that matters is the gap, per builder and per job type, between the day a claim is lodged and the day it is actually paid. That single figure, tracked over several jobs rather than remembered from the last one, tells you which builders are reliable and which ones consistently sit on brickwork and blockwork claims longer than agreed.
This is data first thinking in practice. Memory tells you the builder who shouted loudest last time was the problem. Your own job data tells you which builder, which job type and which stage of the job, footings, retaining wall, or a full face brick job, actually causes the delay. That is the difference between chasing the same builder again next month and fixing where the claim process breaks down in the first place.
How can AI agents chase payment without a brickie leaving the trowel?
An AI agent is software that does a job the way you would do it yourself, using your own wording, your own rates and your own rules, without you having to sit down and do it. For a bricklaying business, that can mean a claim or a follow up going out the moment a lift is signed off, written the way the owner would write it, before the claim has a chance to slip past the agreed terms.
AI agents are also well suited to the follow up nobody enjoys. Rather than the bricklayer remembering to ring a builder a week after a claim was due, an agent can flag it the day it becomes overdue and send the reminder in the bricklayer's own tone, so the crew stays on site laying brick instead of on the phone chasing money.
Should a bricklaying business rent invoicing software or build its own system?
Some off the shelf invoicing and job tracking tools suit a bricklaying business well, and the owner's own data is what shows which ones earn their keep and which are just another login nobody opens. There is no need to drop every tool a bricklayer already uses.
What changes the picture is building systems around the bricklayer's own jobs, built on how claims are actually structured, how scaffold and weather days are recorded, and how the builder relationship actually works, rather than renting a generic tool built for every trade at once. That is a choice to make once the data shows where the gaps are, not a promise that it will save money on its own.
How does Data First Coaching approach this?
Data First Coaching starts from the bricklaying business's own numbers, not from a description of what happened on the last job. Through the Trade Business Intelligence, Greg Allan looks first at the gap between claims lodged and claims paid, builder by builder and job type by job type, to find where the delay actually starts rather than treating the overdue invoice as the problem itself.
The how, which systems to build, which agents to put where, is worked through inside the Academy, with members. The Academy is built for bricklayers who are open minded, innovative and willing to share what they learn, because the Trade Business Intelligence is powered by every member, for every member.

