Pricing and margin

Flat out all year.
Nothing left at the end of it.That is a price problem, not a work problem.

Your turnover is up. Your profit is flat.

And you have no clear answer to what the job should have cost.

In the Tradies App, your Agent Office checks every quote against your numbers before it goes out.

So your margin is in your price before your customer sees it.

You stay on the tools while your numbers do the checking.

Join the waitlistGet the free app

The Academy is at full capacity. 9,000+ owners trained, 4.9 stars from 123 Google reviews.

The old way

More jobs. More paperwork. Less of the owner left.

Most trade businesses grow the same way.

More jobs means more quoting, invoicing, chasing and scheduling.

None of it gets paid for.

So the owner does it at night, after a full day on site.

Or hires an office person to do it.

The office grows. The wages grow. The margin does not.

And the owner is still the one everything waits on.

Where we take you

How do I price trade jobs for profit?

Price every job from your real cost of running the business, add the margin you need on top, and check it before the quote goes out. When your turnover rises and your profit stays flat, the price is usually the problem, not the work. In your Agent Office, an agent checks every quote against your numbers before it reaches your customer.

Illustration: a trade business owner standing over three office staff buried in paperwork at night.
The old way

More customers meant more people doing the computer work, and more wages nobody invoices.

Illustration: a tradesman shaking hands with a homeowner in her driveway, his phone showing jobs quoted and invoiced.
The new way

You stay with your customers and your team. The office stops landing on you.

More work. More profit. More of you left.

The phone rings with the jobs you want, at the price you set.

You grow when you're ready, never faster than the business can carry.

Every job is priced to make money, so the busy months show up in the bank.

The best tradies in your area want to work for you, and they stay.

The chasing, the paperwork and the 9pm admin stop landing on you.

The business runs the day. You pick which parts of it you're in.

Bigger, without the headaches. Getting bigger stops meaning getting busier.

The Tradies App is where you learn to build your Agent Office: lessons, process maps and an AI task manager, on the phone already in your pocket.

The after

What does your week look like after?

The quote goes out before you have packed the ute.

The invoice is sent before you are home.

The phone gets answered while you are on site.

And the evening is yours again.

Your next step

Join the waitlist for the Academy.

Where Greg takes you inside the Academy:

  • Work that keeps coming, and a business that grows only as fast as it can carry.
  • A crew the best tradies in your area want to join, and stay in.
  • Every job priced to make money, so you know what it makes before you say yes.
  • Your nights and weekends back, with the business running the day without you.
  • Bigger without the headaches: the chasing, paperwork and 9pm admin off your plate.
Join the waitlistGet the free app

The Academy is at full capacity. Joining the waitlist costs nothing.

Greg Allan mid-explanation with his hands open, talking to a trade business owner across a desk

Why Greg

You speak to the owner who has already done it.

Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.

He has trained 9,000+ trade business owners across Australia and New Zealand.

He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.

Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.

Read the full story behind Response Electricians

How it works

How do you get in?

Step 1

Join the waitlist

Tell Greg where the business is today and where you want to take it. He reads every application himself.

Step 2

Interview with Greg

When a place opens, Greg interviews the owners who look like a fit. It's about you: where you want the business to be, the life you want from it and what's in the way. Then he shows you how the Academy would help and what it costs to join.

Step 3

Take your place

When you're both in, you start straight away, with Greg and the group behind you.

9,000+tradies trained4.9★Google rating4.9★App Store rating

Questions

Questions trade business owners ask

What is the Tradies App?

The Tradies App is where you learn to build your Agent Office, built for trade business owners in Australia and New Zealand. It puts the training, the systems and the AI tools for your business in one place, on the phone already in your pocket, and inside the Academy Greg shows you which part to set up first.

Is the Tradies App free?

Yes, there is a free version of the Tradies App for trade business owners with an active ABN, with no card and no trial clock. Building your Agent Office properly is what the Academy walks you through. The Academy is at full capacity, so new owners join the waitlist and Greg interviews the ones who fit.

How do I get off the tools?

You get off the tools by taking the office work off yourself first, then building systems your team can run without you. Greg did it in his own business, Response Electricians, which a general manager now runs. Inside the Academy, Greg shows you which job to hand over first.

How do I join the Academy?

The Academy is at full capacity, so new owners join the waitlist. When a place opens, Greg interviews the owners who look like the right fit and talks through how the Academy would help and what it costs to join. Joining the waitlist costs nothing and there is no obligation.

I am not good with technology. Will this work for me?

Yes. You don't need to be technical. The interview with Greg is about your business, not technology: where you want it to be, the life you want from it and what's in the way. If you're in, he talks plain trade language and you have him and the group behind you the whole way.

More on how agents work in a trade business: see what the Agent Office does, or join the waitlist.

Full capacity

Get your nights back.

The Academy is full because it works, and Greg keeps it small on purpose so every business gets looked at properly, by him. He reads every application himself, interviews the owners who fit and only takes on owners who are building for the right reasons and give back to the group. Join the waitlist and he'll be in touch when a place opens.

Join the waitlistGet the free app

The Academy is at full capacity. Joining the waitlist costs nothing.

P.S. Joining the waitlist costs nothing and there is no obligation. While you wait, the Tradies App is free with an active ABN, so you can start on the lessons tonight.

Or start with the free Tradies App