Self-Paced Course

How to Start and Grow A Stone Mason Business

15 video lessons. One payment. Lifetime access. Built for trade business owners who want to start with the right systems from day one.

Get Started - $792 + GST What You Get
THE REAL PROBLEM

You Are Constantly Reacting to Problems.

Most stone mason business owners spend their days putting out fires because the right systems were never put in place. The problems feel different every week, but the root cause is always the same - missing foundations.

Reactive Chaos Every Day

Every morning starts with a crisis. A job runs over, a supplier falls through, a team member calls in sick, and suddenly the whole day is derailed. You never get ahead because you are always catching up.

No Real Systems in Place

You know the business needs structure, but right now everything runs on memory, habit, and gut feel. There is no documented way of doing things, which means every task depends on you personally.

Doing Everything Yourself

You are the estimator, the project manager, the accountant, the HR department, and the person on the tools. The business cannot function without you, and that is the opposite of freedom.

Working Hard, Not Profitably

Revenue looks decent on paper but there is nothing left at the end of the month. Without financial visibility, proper pricing, or margin tracking, you are busy but not building wealth.

Great on the Tools, Never Taught Business

You did your apprenticeship, got your licence, and learned your trade inside out. But nobody taught you how to quote profitably, read a P&L, manage a team, or build a business that does not depend on you swinging a tool belt every day.

Huge Days and Cannot Switch Off

You are first on site and last to leave, then you go home and do the admin. There are not enough people to delegate to, so every problem lands on you. The business runs your life instead of the other way around.

WHY THIS IS DIFFERENT

This Is Not a Pre-Recorded Course You Will Never Finish

You have probably tried learning business before. A YouTube video here, a downloaded template there, maybe a self-paced course you got halfway through. None of it stuck because none of it was live, dynamic, or built for how stone-masonry businesses actually work.

What You Have Tried

  • YouTube videos and free content that never connects the dots
  • Generic business courses built for retail, SaaS, and everything except trades
  • Self-paced content you started strong and never came back to
  • Advice from mates who are in the same reactive cycle as you
  • Static templates and frameworks with no one to help you apply them

What New Business Starter Is

  • Live group training every week with Greg Allan - dynamic, not pre-recorded
  • Expert guests, Q&A sessions, breakout activities - whatever drives the point home
  • Every system was built inside a real trade business first
  • Covers finance, operations, people, sales, strategy, and business setup
  • Includes full Learning Hub (59 courses, 567 lessons) and community access
WHAT WE COVER

15 Lessons That Give You the Systems to Start Right

Every session tackles one of these six areas from a different angle. Some weeks it is a deep dive with Greg. Some weeks an expert guest leads the conversation. Some weeks it is Q&A, breakout activities, or live problem-solving. The format changes because that is what makes the learning stick.

Business Structure and Setup

The commercial base everything else sits on. How your business is structured, how you set goals, how you manage your time as an owner, and the mindset shift from tradesperson to business operator.

Financial Literacy and Management

Cash flow, budgeting, pricing for profit, reading your numbers, and building the financial visibility that means you know exactly where every dollar is going and whether each job is actually making money.

Operations and Systems

Job management, workflow design, standard operating procedures, and the operational structure that means your business runs the same way whether you are there or not. This is where reactive chaos dies.

Sales and Marketing

Lead generation, quoting systems, conversion frameworks, and how to build a pipeline that keeps work flowing without relying on word of mouth alone. Practical marketing that actually works for trades.

People and Team Building

Hiring frameworks, onboarding, managing performance, and building a team that does not depend on you being on every job site. The first hire to create freedom is a qualified tradesperson, not an apprentice.

Strategy and Growth

Long-term planning, scaling decisions, exit strategy foundations, and how to move from working in the business to working on it. This is where you map the path from operator to owner.

HOW IT WORKS

Every Week Is Different. That Is the Point.

Live Group Training with Greg Allan, Every Week on Zoom

This is not a pre-recorded course you work through alone. Every week Greg runs a live session focused on one of the six foundation areas. The format changes because different topics need different approaches, and that is what makes the learning stick.

  1. Deep Dives - Greg breaks down a specific system, walks through how it works inside Response Electricians, and shows you how to apply it to your business.
  2. Expert Guests - Specialists in finance, HR, marketing, operations, and more join to share their expertise and answer questions directly.
  3. Q&A and Problem-Solving - Bring your specific challenges. Greg and the group work through real situations in real time.
  4. Breakout Activities - Hands-on exercises where you build the system during the session, not just listen to someone talk about it.
What Is Included
Weekly. Live. Dynamic.
  • 15 video lessons - business structure, pricing, financials, hiring, marketing, systems
  • Expert guests, Q&A, breakout activities
  • Full Learning Hub access - 59 courses, 567 lessons
  • The TRADIES app community
  • Session recordings in your library
THE SHIFT

Before and After New Business Starter

Before

  • Every day starts with a crisis you did not plan for
  • No idea where the money actually goes each month
  • You are the only person who knows how anything works
  • Quoting from gut feel and hoping the margin is right
  • Working harder every year but the business never gets easier

After

  • Systems in place that handle the day-to-day without you firefighting
  • Financial visibility so you know exactly what every job costs and earns
  • Documented processes that mean the business does not depend solely on you
  • A pricing system built on real numbers, not guesswork
  • More time, more profit, and a clear path from operator to owner
IS THIS YOU?

New Business Starter Is Built for Owners Who Want Structure

Whether you are just getting started or have been in business for years without formal business training, this program gives you the systems that replace reactive chaos with structured control.

This is for you if

  • You are a stone mason business owner who spends most of the day reacting to problems
  • You have never had formal business training and want to build proper systems from the start
  • You are doing everything yourself and want systems that create time freedom
  • You want to understand your numbers, price properly, and actually make profit
  • You are ready to learn from someone who has built and systemised a real trade business

This is not for you if

  • You want a quick fix and are not willing to put in the work each week
  • You think your business problems will solve themselves over time
  • You are not willing to change how your business operates
  • You compete on price and plan to keep doing so
  • You are already highly systemised and looking for advanced scaling support
YOUR TRAINER

Built by an Owner. Delivered by an Owner.

Greg Allan

Founder of Tradies Success Academy and owner of Response Electricians - a stone masonry business with 30+ staff, 1,950 five-star reviews, premium pricing, and a GM who runs the operation without Greg needing to be there.

Every system in New Business Starter was built inside Response Electricians first. These are the exact frameworks Greg used to build a multi-million dollar electrical business - packaged into 15 practical video lessons for stone-masonry business owners.

This is not theory from someone who read a book. It is the exact playbook from a business that works.

Greg Allan - Background
Owner. Operator. Trainer.
  • Owner of Response Electricians (30+ staff)
  • 1,950+ five-star Google reviews
  • GM-led - business runs without the owner
  • Premium pricing - never competes on price
  • Founder of Tradies Success Academy
WHAT CHANGES

The Systems That Transform How Your Business Runs

Financial Visibility

You will know exactly what every job costs, what your margins are, and where the money is going. No more guessing whether you are actually making profit.

Operational Structure

Documented systems and processes that mean the business can run consistently whether you are on site or not. This is where reactive chaos ends.

Time Freedom

When the right systems are in place, you stop being the bottleneck. You get your time back - to grow the business, to be with your family, or to step away entirely.

INCLUDED IN YOUR $792 + GST PURCHASE

More Than Just Video Lessons

Your New Business Starter purchase includes 15 video lessons plus lifetime access to the full Learning Hub and community.

15 Video Lessons

The complete New Business Starter curriculum. Business structure, pricing, financial visibility, hiring, marketing, systems, and operations. Watch at your pace, revisit anytime.

Full Learning Hub Access

59 courses. 567 lessons. The complete curriculum covering financial management, marketing, hiring, operations, leadership, and every system inside a scaled trade business. On demand, at your pace.

The TRADIES App Community

Private community of stone mason business owners across Australia and New Zealand. Share wins, ask questions, and get peer support from people who understand your world.

Session Recordings

Every live session is recorded and available in your library. If you miss a week or want to revisit a topic, it is all there waiting for you.

COMMON QUESTIONS

Before You Get Started

Who runs the sessions?
Greg Allan runs every session. Greg is the founder of Tradies Success Academy and owner of Response Electricians - a stone masonry business with 30+ staff, 1,950 five-star reviews, and a GM running the day-to-day. Greg also brings in expert guests to lead sessions on specific topics like finance, HR, marketing, and operations.
Is this a fixed course with set lessons?
No. New Business Starter is a structured, self-paced video course. 15 lessons covering business structure, pricing, financial visibility, hiring, marketing, and systems. You also get full access to the Learning Hub (59 courses, 567 lessons) and the TRADIES app community.
What if I have been in business for years?
Most owners who have been in business for years have never had formal business training. They learned on the job and built habits that work but are not scalable. New Business Starter fills those gaps across business structure, pricing, financials, hiring, marketing, and systems. The video format means you can learn at your own pace and revisit any lesson whenever you need it.
What is the time commitment each week?
One live group session per week on Zoom, plus whatever you implement in your business. Sessions are recorded so if you miss a week you can catch up. Most members find the systems actually save them hours because they replace reactive firefighting with structured processes.
What does the $792 + GST include?
15 video lessons covering every business fundamental, full access to the Learning Hub (59 courses, 567 lessons), and access to the private TRADIES app community. One payment of $792 + GST, lifetime access to everything.
How is this different from Freedom Fighter 1:1 or Tradie Teams?
New Business Starter is a self-paced video course covering the core business fundamentals. Tradie Teams is small-group training with owners in your specific trade. Freedom Fighter 1:1 is private, personalised training built entirely around your business. All three include full Learning Hub and community access.
GET STARTED

Start Your Business the Right Way

15 video lessons. One payment. Lifetime access. No subscriptions.

New Business Starter
$792 + GST

One payment. Lifetime access.

  • 15 video lessons covering all business fundamentals
  • Business structure, pricing, financials, hiring, marketing, systems
  • Full Learning Hub included - 59 courses, 567 lessons
  • The TRADIES app community
  • Lifetime access - watch and rewatch at your pace
Get Started

20% off with code 20OFF already applied

Self-Paced Course

Fix the Systems. Stop Reacting.
Start Building a Business That Works.

Every system was built inside Response Electricians first. 15 video lessons plus full Learning Hub and community access included. One payment, lifetime access.

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