Private 1:1 - Application Only

1:1 Roofing Business Coaching

Roofing margins are thin and insurance costs are high. Material prices swing. Workers comp premiums hurt. Get a dedicated coach who understands how to price for height risk, manage Colorbond and tile volatility, and build compliance as a competitive advantage - not a cost centre.

Apply Now Call 1800 565 947
WHY GENERIC DOES NOT WORK

Roofers compete on price while carrying high-risk overhead that most competitors ignore

Heights compliance, workers comp insurance, material price swings - these are real costs. But most roofers don't price them in. So you either absorb the cost or lose jobs to competitors who are cutting corners. Here's what we see:

Working at heights compliance creates invisible cost structure competitors avoid

You're pricing in scaffolding, safety harnesses, permits, and training. Competitors are sending one guy with a ladder. You price £8K, they quote £6K. You lose the job because you're actually pricing compliance and they're pricing risk.

Workers comp premiums kill margin on manual labour work

A £10K roofing job generates £10K in payroll. Your workers comp premium is 10-12%. That's £1,000 cost just from payroll tax. Competitors with unpaid family labour or cash-in-hand arrangements don't carry that burden. Your cost structure is disadvantaged.

Colorbond and tile prices swing. You quote fixed, material costs change.

You quote Colorbond Graphite at £45/metre in January. By March it's £52/metre. You're £1K down on the margin. Multiple material price swings per year and your annual profitability becomes a gamble on commodity prices.

Warranty is on materials, not your work. But clients blame you for defects.

You install a tile roof with a 25-year tile warranty. In year 3, tiles start failing due to manufacturer defect. You're not liable - the manufacturer is. But the client calls you first. You're fielding complaints for product issues you can't control.

You are the bottleneck for every decision in the business

Every quote, every crew decision, every safety sign-off, every client concern comes to you. Your team cannot proceed without your approval. Clients cannot get answers without you. You cannot step back without the work stopping. That is not a scalable business.

You have no visibility on actual profit per job

You check the bank account and assume you are profitable. But you are not tracking real labour cost per roof, material waste, rework frequency, or how long jobs actually take. Some roofs are profitable. Some are not. You do not know which.

WHY THIS IS DIFFERENT

Built for Owners Whose Problems Are Not Simple

You have tried the group thing. You have sat in rooms with coaches who have never run a roofing business. You have done the courses. None of it was built for the complexity you are dealing with now. This is.

This is for you if

  • You've built a roofing business to £350K+ revenue and know compliance is costing you competitively
  • You're tired of losing quotes to competitors who aren't pricing safety properly
  • Material price swings are eating your profitability and you need to systematise pricing
  • Workers comp premiums feel like a penalty you can't avoid - and they're not
  • You want to stop being a tradesperson and start being a business owner

This is not for you if

  • You're a solo roofer with no crew (Freedom Fighter is for business builders, not solo trades)
  • You think safety compliance is optional or negotiable (we build it into every pricing model)
  • You're happy losing jobs to cheaper competitors (we teach you to compete on standard, not price)
  • You don't track which roofing jobs are actually profitable (you need data to improve)
  • You're looking for roofing technique training (we focus on business systems, not trade skills)
OWNERS WHO MADE THE SHIFT

They Were Where You Are. Here Is What Changed.

These roofing business owners were exactly where you are. Here is what changed.

THE 4 PHASES

A Structured Path From Where You Are to Where You Want to Be

Freedom Fighter is not a course. It is a structured, phase-matched training program. Your coach meets you at your current stage and builds the systems you need - in the right order - to move to the next one.

Phase 1

Foundation

You are the business. Subbie or sole trader, maybe one or two staff. The focus here is financial visibility, basic job management, and building the commercial foundation that everything else sits on. Most owners skip this and wonder why nothing works later.

Phase 2

Growth

You have tradies on the tools but no admin support. Revenue is growing but so is the chaos. This phase is about hiring your first office person, building standard operating procedures, and creating the structure that lets you step back from every job.

Phase 3

Expansion

You have tradies and admin but no operations manager. The business runs but still needs you for every major decision. This phase builds the leadership layer, delegation frameworks, and operational systems that let you start stepping away from day-to-day.

Phase 4

Scale

Full team in place. GM or operations manager running the business. This phase is custom - it is about refining what you have built, protecting your margins, planning your next move, and making sure the business continues to perform without you in it.

HOW IT WORKS

Your Coach. Your Business. Your Agenda.

Fortnightly Coaching. Same Time. Same Day.

This is not group training. Every session is a private conversation between you and your coach. Same time, same day, every fortnight. Focused entirely on your business, your challenges, and your next move. Accountability is built into the structure.

  1. Phase Assessment - Your coach identifies where you are and what needs to happen next. No guessing.
  2. System Build - Each session delivers a specific system, framework, or decision that moves your business forward.
  3. Implementation - You apply it between sessions. Your coach holds you accountable at the next one.
  4. Review & Adjust - What worked, what did not, what changes. Your plan evolves as your business does.
Typical Session Structure
Fortnightly. Zoom. Accountability.
  • Review progress since last session
  • Address your current blockers and challenges
  • Deliver the next system or framework for your phase
  • Set specific actions for the next fortnight
  • Same time, same coach, every fortnight. Consistency drives results.
MEMBER RESULTS

What Happens When You Have the Right Coach

I was pricing like my competitors - not accounting for compliance. Once I built actual cost into the quote (scaffolding, permits, safety training), my pricing went up 15%. Half my competitors lost jobs. Half stayed with me because they respected the proper approach.

Pricing now reflects actual safety compliance. Won premium clients who value proper standards.
S
S.M.
Roofing - Melbourne VIC

Material price swings were destroying predictability. Once I built material cost as a variable - locking in prices at quote time and passing increases to the client - margin stopped being a gamble on commodity prices.

Material price volatility is now contractually managed. Margin is protected from commodity swings.
K
K.H.
Roofing - Brisbane QLD

Workers comp was just an invoice every month. Once I understood it as a percentage of payroll cost, I could see how to structure labour more efficiently. I haven't cut corners - I've just got clearer economics.

Understanding workers comp as a % of payroll let me see where labour is actually being spent. Efficiency improved.
R
R.B.
Roofing - Sydney NSW
THE SHIFT

Before and After Freedom Fighter

Before

  • Competitors quote £6K without scaffolding. You quote £8K with proper compliance. You lose half your jobs.
  • Workers comp is just an annual cost you accept. You don't know what it costs per job or how to factor it into pricing.
  • Material prices change mid-project. You're locked into a fixed quote and absorb the price increase.
  • Tile or Colorbond defects appear post-warranty. Client blames you. You're negotiating warranty claims you're not responsible for.
  • Your crew is working at heights without a clear safety system. Risk exists but isn't systematised.
  • Only you know the actual profitability of roofing jobs. Is the £10K job worth £2K profit or £200 profit? You don't track it.

After

  • Your quotes include actual compliance costs. You compete on safety standard, not price race. Premium clients choose you because you're doing it right.
  • You understand workers comp as a percentage of payroll. It's factored into job pricing. Labour costs are transparent.
  • Material prices are locked at quote time through supplier agreements or passed to the client through contract clauses. Price volatility is managed, not absorbed.
  • Your warranty protocol is clear: what the manufacturer covers (materials), what you cover (installation), and what the client is responsible for. Defect claims are systematised.
  • Safety systems are documented and trained. Working at heights compliance is a competitive advantage - not a cost burden.
  • Your team understands roofing economics. They see why proper scaffolding costs more but protects margin through safety efficiency.
IS THIS YOU?

Freedom Fighter Is Built for Complex Businesses

This is not an entry-level program. It is built for roofing business owners who have outgrown generic advice and need structured, personalised support for the problems only they can see.

This is for you if

  • Your business has grown past what one person can manage alone
  • You have tried group programs or other coaches and they did not get your trade
  • Your problems are layered - HR, finance, operations, leadership - all at once
  • You want a coach from the trades who has helped hundreds scale, not someone who studied it
  • You are building for owner freedom - not just more revenue

This is not for you if

  • You want a magic bullet - this is structured, long-term work
  • You are not willing to change how your business operates
  • You think competing on price is a strategy
  • You want someone to do the work for you instead of with you
  • You are happy with how things are and not ready to commit to change
YOUR COACHES

Operators Who Have Built What You Are Building

Not consultants. Not motivational speakers. Every lead coach comes from the trades and has helped hundreds of roofing business owners scale. And in Freedom Fighter, you also get direct 1:1 sessions with our specialty coaches - not just workshops, but private time to solve your specific HR, finance, marketing, or operations challenges.

Josh Graham
Lead Coach
Josh Graham

Trade business specialist. Built and scaled multiple businesses with teams of 100+ staff. Has helped hundreds of roofing business owners build structure, systemise operations, and step off the tools.

Levi Hamilton
Lead Coach
Levi Hamilton

Grown trade teams to 40+ staff. Has helped hundreds of roofing business owners scale through hiring, people management, and building the operational layer that lets owners step away.

Jack May
Lead Coach
Jack May

20+ years in carpentry and trade business management. Has helped hundreds of owners with quoting systems, margin protection, people leadership, and strategic planning.

Plus direct 1:1 sessions with our specialty coaches in:

Accounting
HR & Hiring
Marketing
Operations
Leadership
Profit & Wealth
People & Culture
Project Management
THE PROOF POINT

Every System Was Built Inside a Real Trade Business

Every system we teach was built and tested inside Response Electricians first. I built it to 30+ staff, premium pricing, 1,950 five-star reviews - and now it runs without me. My GM runs the business. That is what we are teaching you to build.

Greg Allan

Founder, Tradies Success Academy. Owner, Response Electricians.

1,950 +
Five-Star Reviews
30 +
Staff, Fully Systemised
GM -Led
Owner Not Required
Premium
Never on Price
ALSO INCLUDED

Your Full Training Ecosystem

Your 1:1 sessions are the anchor. But Freedom Fighter members also get access to everything else in the ecosystem - including direct 1:1 time with specialty coaches that is exclusive to this program.

1:1 Specialty Coach Sessions

Private sessions with specialist coaches in HR, finance, marketing, and operations. Not workshops - dedicated 1:1 time to solve your specific challenges. Exclusive to Freedom Fighter members.

AI Club

Weekly live sessions run by Greg Allan. Practical AI tools and workflows built specifically for roofing business owners. No theory - real applications you use the same week.

Business Foundations

Weekly live training run by Greg Allan. Core systems the roofing trade business needs - financial visibility, job management, hiring frameworks, and operational structure.

Full Learning Hub Access

59 courses. 567 lessons. Covering financial management, marketing, hiring, operations, leadership, and every system inside a scaled trade business. On demand, at your pace.

The TRADIES App Community

Private community of roofing business owners across Australia and New Zealand. Share wins, ask questions, get peer support from people who understand your world.

COMMON QUESTIONS

Before You Apply

How do you price for working-at-heights compliance without losing jobs?
Price it transparently in the quote. Scaffolding: £500. Safety harnesses and training: £300. This adds up. But position it as 'proper standard' not 'extra cost'. Clients who value safety choose you. Competitors cutting corners lose those clients eventually to liability.
How do you manage workers comp costs as a percentage of payroll?
Calculate your actual workers comp rate (it's a percentage of payroll for roofing, usually 10-12%). Build it into job costing. If a £10K job has £5K payroll, workers comp is £500-600. That's not a surprise - it's a line item in your cost structure.
How do you handle material price volatility when Colorbond and tiles swing monthly?
Lock material prices at quote time through supplier agreements, or build a price-adjustment clause into your contract. If material costs increase after quote, the client bears the increase above a certain threshold. You're protected. Margin isn't hostage to commodity prices.
What's the framework for managing tile and Colorbond warranties?
Build a warranty matrix: manufacturer covers (material defects), you cover (installation defects), client responsible for (maintenance). Document it in the contract. When defects appear, reference the matrix. It systematises what could be endless negotiation.
How do you train a crew on safety compliance so it becomes systematic?
Safety isn't optional - it's process. Training is documented. Equipment usage is checked. Heights are managed with correct harness, anchor point, and backup. Compliance becomes normal work, not an afterthought.
What's the ROI for a roofing business doing £500K revenue?
Proper pricing for compliance (5% margin improvement) is £25K annually. Material price management (reducing volatility loss) adds another 3-5%. Most roofers we work with recover the investment in one large commercial job.
Do I need to be doing residential and commercial, or can I specialise?
Specialise in what's most profitable for your market. Residential roofing is simpler operations but lower margin. Commercial roofing is higher margin but longer sales cycle. The business principles are identical - the project structure is different.
APPLY NOW

Ready for Personalised Training Built Around Your Business?

Freedom Fighter 1:1 is application only. We review every submission to match you with the right coach at the right phase.

Application Received

We will review your application and be in touch within 48 hours to discuss your coach match and training plan. If you have questions in the meantime, text us on 1800 565 947.

Personalised 1:1 Training

Stop Running Your Business.
Start Owning It.

Every system was built in a real trade business. Response Electricians is the proof. Your business is next.

Apply Now Call 1800 565 947
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