Private 1:1 - Application Only

1:1 Fencing Business Coaching

Fence material costs swing wildly. Residential fencing has thin margins. Commercial fencing is complex but profitable. You're managing supply chains on repetitive work. Get a dedicated coach who understands how to price fence work, manage material costs, and build a fencing operation that doesn't depend on you doing every install.

Apply Now Call 1800 565 947
WHY GENERIC DOES NOT WORK

Fencers compete on price while managing material volatility and residential-commercial margin confusion

Timber prices swing monthly. Colorbond prices are volatile. Residential fences are low-margin commodity work. Commercial fencing is complex and profitable but rare. You're stuck between competing on price for residential and having no commercial pipeline. Here's the challenge:

Timber and Colorbond prices are volatile. You quote fixed - margin evaporates.

You quote a timber fence at current prices. Six weeks later, timber costs 12% more. Your quoted price is a loss. You absorb it or renegotiate awkwardly. Either way, margin disappears.

Residential fences are low-margin commodity work competing on price

Everyone quotes residential fences. Everyone quotes cheap. You're racing to the bottom against competitors who either cut corners or don't account for real cost. Margin is a race to zero.

Commercial fencing is more profitable but you have no pipeline

A commercial fence installation pays double the residential rate. But you're not connected to commercial developers or builders. Your business is 90% residential commodity work.

You're installing every fence yourself

You quote the fence. You install it. You're the bottleneck. Revenue is limited to your personal labour output. Scaling requires working more hours - or hiring, which you don't know how to do.

You are the bottleneck for every decision in the business

Every quote, every fencer scheduling, every material decision, every customer problem comes through you. Your team cannot proceed without your approval. You cannot step away without losing momentum. That is not a scalable business - that is a fencing job you own.

You have no visibility on actual profit per job

The money comes in but you assume you are profitable. But you are not tracking real labour cost per linear metre, material waste, equipment downtime, or callback frequency. Some projects make money. Some do not. You do not have visibility.

WHY THIS IS DIFFERENT

Built for Owners Whose Problems Are Not Simple

You have tried the group thing. You have sat in rooms with coaches who have never run a fencing business. You have done the courses. None of it was built for the complexity you are dealing with now. This is.

This is for you if

  • You've built a fencing business to £300K+ revenue competing on price for residential work
  • Material cost volatility is eating your margins
  • You're installing every fence yourself and want to scale by hiring
  • You see commercial fencing as more profitable but have no pipeline
  • You want to stop being a tradesperson and become a business owner

This is not for you if

  • You're a solo fencer doing one or two fences a month (Freedom Fighter is for business builders)
  • You want to learn better fence installation techniques (we focus on business systems, not trade skills)
  • You're happy racing residential fences on price (margins are thin for a reason)
  • You don't have crew and don't plan to hire (systems work at scale)
  • You're satisfied with your current income and not interested in scaling (this training is for growth)
OWNERS WHO MADE THE SHIFT

They Were Where You Are. Here Is What Changed.

These fencing business owners were exactly where you are. Here is what changed.

THE 4 PHASES

A Structured Path From Where You Are to Where You Want to Be

Freedom Fighter is not a course. It is a structured, phase-matched training program. Your coach meets you at your current stage and builds the systems you need - in the right order - to move to the next one.

Phase 1

Foundation

You are the business. Subbie or sole trader, maybe one or two staff. The focus here is financial visibility, basic job management, and building the commercial foundation that everything else sits on. Most owners skip this and wonder why nothing works later.

Phase 2

Growth

You have tradies on the tools but no admin support. Revenue is growing but so is the chaos. This phase is about hiring your first office person, building standard operating procedures, and creating the structure that lets you step back from every job.

Phase 3

Expansion

You have tradies and admin but no operations manager. The business runs but still needs you for every major decision. This phase builds the leadership layer, delegation frameworks, and operational systems that let you start stepping away from day-to-day.

Phase 4

Scale

Full team in place. GM or operations manager running the business. This phase is custom - it is about refining what you have built, protecting your margins, planning your next move, and making sure the business continues to perform without you in it.

HOW IT WORKS

Your Coach. Your Business. Your Agenda.

Fortnightly Coaching. Same Time. Same Day.

This is not group training. Every session is a private conversation between you and your coach. Same time, same day, every fortnight. Focused entirely on your business, your challenges, and your next move. Accountability is built into the structure.

  1. Phase Assessment - Your coach identifies where you are and what needs to happen next. No guessing.
  2. System Build - Each session delivers a specific system, framework, or decision that moves your business forward.
  3. Implementation - You apply it between sessions. Your coach holds you accountable at the next one.
  4. Review & Adjust - What worked, what did not, what changes. Your plan evolves as your business does.
Typical Session Structure
Fortnightly. Zoom. Accountability.
  • Review progress since last session
  • Address your current blockers and challenges
  • Deliver the next system or framework for your phase
  • Set specific actions for the next fortnight
  • Same time, same coach, every fortnight. Consistency drives results.
MEMBER RESULTS

What Happens When You Have the Right Coach

I was racing residential fences on price and losing. Once I started positioning as a commercial fencing specialist - residential was overflow - my margins shifted. Commercial is 40% of my revenue now and pays double.

Positioned toward commercial fencing. Revenue per project increased 180%. Residential is now overflow, not core business.
G
G.M.
Fencing - Brisbane QLD

Material costs were a moving target. Once I locked timber supplier prices at quote time and built Colorbond price-adjustment clauses into contracts, I stopped losing money on material swings.

Material cost volatility now contractually managed. Margin protection improved margin by 6% per job.
K
K.P.
Fencing - Sydney NSW

I was doing every fence installation myself. Once I hired and trained a crew, I shifted from installation to quoting, managing timeline, and quality control. I now do 3x the number of jobs without working more hours.

Hired crew and scaled installation capacity. Revenue tripled without personal labour increase.
J
J.H.
Fencing - Melbourne VIC
THE SHIFT

Before and After Freedom Fighter

Before

  • Timber and Colorbond prices jump. Your quoted prices are now losses. You absorb cost or negotiate.
  • You quote residential fences at competitive rates competing on price. No one makes margin on commodity work.
  • Commercial fencing pays 2x residential but you have no commercial clients. Your pipeline is 100% low-margin residential.
  • You install every fence. Revenue is capped at your labour output. Scaling means working more - not building.
  • Only you know which fence jobs are profitable. Your team (if you have one) doesn't see margin.
  • You're a tradesperson installing fences, not a business owner building a fencing business.

After

  • Timber and Colorbond prices are locked at quote time, or price-adjustment clauses protect you from swings. Margin is consistent.
  • You've positioned toward commercial fencing. Residential is overflow. Your pricing reflects the better margins of commercial work.
  • Commercial developers and builders know you as a fencing specialist. Your pipeline includes higher-margin commercial work.
  • You've hired fencers. Your role is quoting, scheduling, managing client communication, and quality inspection. You're off the tools.
  • Your team understands fence economics. They see why commercial work is more profitable, why material cost matters, why quality delivers premium rates.
  • You're a business owner managing a fencing operation. Scaling doesn't require you to personally install every fence.
IS THIS YOU?

Freedom Fighter Is Built for Complex Businesses

This is not an entry-level program. It is built for fencing business owners who have outgrown generic advice and need structured, personalised support for the problems only they can see.

This is for you if

  • Your business has grown past what one person can manage alone
  • You have tried group programs or other coaches and they did not get your trade
  • Your problems are layered - HR, finance, operations, leadership - all at once
  • You want a coach from the trades who has helped hundreds scale, not someone who studied it
  • You are building for owner freedom - not just more revenue

This is not for you if

  • You want a magic bullet - this is structured, long-term work
  • You are not willing to change how your business operates
  • You think competing on price is a strategy
  • You want someone to do the work for you instead of with you
  • You are happy with how things are and not ready to commit to change
YOUR COACHES

Operators Who Have Built What You Are Building

Not consultants. Not motivational speakers. Every lead coach comes from the trades and has helped hundreds of fencing business owners scale. And in Freedom Fighter, you also get direct 1:1 sessions with our specialty coaches - not just workshops, but private time to solve your specific HR, finance, marketing, or operations challenges.

Josh Graham
Lead Coach
Josh Graham

Trade business specialist. Built and scaled multiple businesses with teams of 100+ staff. Has helped hundreds of fencing business owners build structure, systemise operations, and step off the tools.

Levi Hamilton
Lead Coach
Levi Hamilton

Grown trade teams to 40+ staff. Has helped hundreds of fencing business owners scale through hiring, people management, and building the operational layer that lets owners step away.

Jack May
Lead Coach
Jack May

20+ years in carpentry and trade business management. Has helped hundreds of owners with quoting systems, margin protection, people leadership, and strategic planning.

Plus direct 1:1 sessions with our specialty coaches in:

Accounting
HR & Hiring
Marketing
Operations
Leadership
Profit & Wealth
People & Culture
Project Management
THE PROOF POINT

Every System Was Built Inside a Real Trade Business

Every system we teach was built and tested inside Response Electricians first. I built it to 30+ staff, premium pricing, 1,950 five-star reviews - and now it runs without me. My GM runs the business. That is what we are teaching you to build.

Greg Allan

Founder, Tradies Success Academy. Owner, Response Electricians.

1,950 +
Five-Star Reviews
30 +
Staff, Fully Systemised
GM -Led
Owner Not Required
Premium
Never on Price
ALSO INCLUDED

Your Full Training Ecosystem

Your 1:1 sessions are the anchor. But Freedom Fighter members also get access to everything else in the ecosystem - including direct 1:1 time with specialty coaches that is exclusive to this program.

1:1 Specialty Coach Sessions

Private sessions with specialist coaches in HR, finance, marketing, and operations. Not workshops - dedicated 1:1 time to solve your specific challenges. Exclusive to Freedom Fighter members.

AI Club

Weekly live sessions run by Greg Allan. Practical AI tools and workflows built specifically for fencing business owners. No theory - real applications you use the same week.

Business Foundations

Weekly live training run by Greg Allan. Core systems the fencing trade business needs - financial visibility, job management, hiring frameworks, and operational structure.

Full Learning Hub Access

59 courses. 567 lessons. Covering financial management, marketing, hiring, operations, leadership, and every system inside a scaled trade business. On demand, at your pace.

The TRADIES App Community

Private community of fencing business owners across Australia and New Zealand. Share wins, ask questions, get peer support from people who understand your world.

COMMON QUESTIONS

Before You Apply

How do you handle timber and Colorbond price volatility?
Lock supplier prices at quote time through supply agreements, or build a price-adjustment clause into your contract. If timber costs increase 5% between quote and installation, the client bears that increase. You're protected from commodity swings.
How do you transition from residential commodity work to commercial fencing?
Identify your commercial positioning - what makes you different for developers and builders. Then build a pipeline: builders, commercial developers, property managers. Commercial fencing is a different sales cycle and project structure - higher margins, longer timelines.
What's the difference between residential and commercial fencing economics?
Residential fences are relatively simple, lower value per project, high competition on price. Commercial fencing is more complex (often part of site security), higher value per project, less price-sensitive (specification-driven). Margins are 2-3x residential.
Can you help me hire fencers to work on my team?
Yes. The Hiring Right framework shows you exactly what a fencer hire needs to own. You're not promoting the fastest installer - you're hiring for skill, reliability, and execution of your standard.
What's the ROI for a fencing business doing £400K revenue?
If you're 100% residential at low margins, transitioning even 20% to commercial work could improve overall margin by 15-20%. That's £60K-80K in additional profit. Material cost management adds another 5-8%.
Do I need to be licensed as a fencer in my state?
Most states don't require fencing-specific licenses. However, check your state building authority - some require licenses for commercial or structural work. If required, it's part of your cost structure and competitive positioning.
How do you price a commercial fence differently from residential?
Commercial fences are specification-driven (security, appearance, durability). Pricing reflects complexity, materials, and specification compliance - not just square metres. A commercial job might be 2-3x the residential rate for similar scope because the requirement is different.
APPLY NOW

Ready for Personalised Training Built Around Your Business?

Freedom Fighter 1:1 is application only. We review every submission to match you with the right coach at the right phase.

Application Received

We will review your application and be in touch within 48 hours to discuss your coach match and training plan. If you have questions in the meantime, text us on 1800 565 947.

Personalised 1:1 Training

Stop Running Your Business.
Start Owning It.

Every system was built in a real trade business. Response Electricians is the proof. Your business is next.

Apply Now Call 1800 565 947
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