ATTRACTING STAFF THROUGH OPTIMISED JOB ADS

Want to learn how the Tradies Success Academy can help you optimise your trade or construction business for profit, growth, and time freedom?

Greg blind reacts to tradie job ads on Seek.com and gives you actionable tips on how to optimise your job ads for success based on:

• Headline/ Title

• Hourly rate

• First paragraph

• Point of difference

• Structure

• Benefits for the employee

Transcript

Greg Allan

Are you struggling to find someone good to join your trade business? Today we're doing, Reacts on Seek. We're looking at job ads and what might be the reason why you can't find anyone good. And as we go through this, by the end of this, I hope you've got a good understanding of how to really set yourself apart and attract high quality talent and a very high level.

We're just gonna start with the job ad and the title and what really hooks people into the ads on sleep Seek.

So that's what we're gonna do. Let's get into it, first up we're gonna search carpenter and we're gonna go through.

So we've got headline: Carpenter. Rockhampton, motor vehicle allowance, additional allowances paid in great team culture.

Let's go through a few next, headline: Carpenter. We've got remote construction making a difference. Aboriginal communities.

Next one: tradesmen subcontractor opportunity, you know, quality work, large organisation.

Next one: FIFO you know, they're all the same.

Every single one, I'll go through it.

• Carpenter,

• carpenter to second fix carpenter,

• high end residential carpenter,

• carpenters,

• qualified carpenters needed

• carpenters wanted

• carpenter,

• carpenter and apprentice position available

That's the headlines in seek right now. Every fucking one's the same.

How do you expect to stand out and find someone good?

Right. So I think really importantly at the very high level, if you want someone good, you've got to attract them and we don't attract them by looking like everyone else.

Would you agree?

So what we wanna do is start with a quality headline. A headline will make you stand out and look how easy it will be for you.

All you have to go do is change your headline and you're gonna start to stand out on top of every other one of those ads that are there.

So, what we're gonna do now is we're gonna bounce over to plumber and we're gonna look at within the ad.

So we're looking at the details now.

So we've got $55 - $65 an hour.

We've got $45 - $60 an hour.

We've got, no price, no hourly rate, $38 - $45 an hour, $60 - 70 an hour, 35 - 45 an hour, 50 - 65 an hour.

Now, when we've got our prices listed like that, what do you think most people are coming to seek to find a job, are gonna see and look for, they're going to compare the cos every single title's the same even with this one.

If we go to the top plumber, full-time plumber camp plumber paid day off in your birthday.

Plumber carpenter, that's actually different.

So it gets your attention qualified plumber, plumber, plumber, tradesman, plumber, plumber, maintenance, plumber, fifo plumber.

Right. So, again, we've got yes, apart from that one, get a paid day off on your birthday, which is nice, but it's not really that does get your attention.

But if you've got the same title and every ad looks the same, but the prices, you know, your hourly rates that you're charging and paying out your staff at is different.

Obviously, people are going to look for the one that's the highest, it's no different to you going and trying to set yourself apart to your clients.

You know, if you're a quality tradesperson and you wanna charge top dollar, you can't just go out and look like every other business out there.

You can't just do what everyone else is doing.

You've got to create an exceptional service, which is worth the money, less mistakes, quality work, you follow safety procedures, you do all the right things.

There's great communication.

There's less downtime, there's less mistakes, there's less callbacks.

So it's better win for the customer cos it's safer.

It's faster, it's cheap as it's cheaper in overall cost because there's less mistakes, less,, you know, repairs.

So that's when you can charge more.

So same thing goes with your hiring ads on seek we have to find a way to stand out at the very top level.

Let's jump over to electricians, commercial electrician, electrician, new a grade electrician maintenance, electrical, commercial electrician, electrician.

So now what we're gonna do is we're gonna jump into the paragraph within these ads to see what they're saying, an exciting opportunity available for a qualified electrician to grow, join a growing team.

So that's point number one is seeking experience industrial electrician and is comfortable with the A S3 800 standards work with exciting long-term projects.

That's their point of difference.

Expanded to New South Wales Energy Scheme for an extra 18 months in the Southern New South Wales and needs three fully qualified contractors. You know, an exciting opportunity available for a qualified electrician currently seeking an electrician.

These are your paragraphs at the very top level of your ads like before anyone clicks into it, this is what they're reading.

And for me, what I see is all about them. We're looking for an electrician, we're looking for a tradesperson.

We're looking for this. We want this.

It's not about the employee so it doesn't really stand out and go wow.

I wanna join that company and I'm ok with getting paid less cos that's going to help me, you know, get a job that fulfils parts of me that money can't buy.

So that's something that you have to consider with your job ads.

Now, one thing I wanna do before we break out is just jump in and see how some of these are written.

So we've got a privately owned business.

We are this, we are currently offering that we're accountable for this.

The position is this the role that we require from you?

Is this and this is what the ideal candidate looks like.

So that's the structure of one out here, the electrician.

I'm just jumping into random ones.

The next one says we're currently seeking a full-time plumber.

This is the work you're gonna do and here's your minimum requirements, that's it.

And let's just jump into this one.

This is who we are as a company.

If you're looking for a career with a well-established reputable national facilities company, you know, this could be for you.

Now look at the difference who had the first two just talked about.

We want, this is what we're looking for.

We don't really care about you.

That's what those ads said to me.

This last one says if you're looking for a career with this, so they've flipped the script and they're talking about the employee here.

They haven't done it very extensively which you can change and, but you can see the difference we're talking to the employee.

So guys, there's a quick rundown on a few ads, maybe answer some of the reasons why you're getting really crap applicants, you're getting the same as everyone else and people are demanding higher prices is because you're attracting that type of person when every ad looks the same and the hourly rates are different.

Of course, people are just gonna look for the highest hourly rate cos there's no difference.

Every ad looks the same.

The only difference they can see is the hourly rate.

So you have to set your ad apart just like you would, if you're selling to your clients, if you wanna get new business, you have to set yourself apart from your competitors.

Is this no different?

So if you really want the guide, the exact steps of what you need to do to do this, this is what we cover in our growth systems phase of our freedom fighters.

And we show you exactly how to set out these ads and why people in our freedom fighters program are finding high quality talent where noone else can seem to hire.

So guys, there is a reason why you can't find people.

It's not the market.

It's because you're blending in with the market.

So if you really wanna know the secrets to finding quality staff, which will then blow up your business because it allows you to focus on things that you need to work on, then I'd love to see you in the Freedom Fighters program.