<\!DOCTYPE html> About Tradies Success Academy | Built by Trade Business Owners
Greg Allan

Built by a Trade Business Owner. For Trade Business Owners.

This is not a motivational seminar. It is a high-performance training ground.

The Story

Response Electricians: The Proof Point

Greg Allan built Response Electricians from zero to a 7-truck, 25-staff electrical business doing $5 million-plus in annual revenue. The systems that built that business - financial visibility, job management, hiring, delegation, pricing strategy - are now taught to trade business owners across Australia and New Zealand.

The academy exists because the systems work. Not in theory. In practice. Every framework, every lesson, every coaching conversation is anchored to real business problems and real solutions that have been tested in the field.

Tradies Success Academy is systemised, not motivational. Practical, not theoretical. Trade-specific, not generic. The coaches are trade business owners. The members are trade business owners. The curriculum is built from the challenges trade business owners face.

Greg Allan Response Electricians team Greg coaching Greg speaking

Your Team of Specialists

Every coach brings deep expertise in a specific area. You are not getting one perspective; you are getting a well-rounded strategy tailored to your business, delivered by specialists who have built and scaled trade businesses themselves.

Josh Graham
Josh Graham
Lead Coach

Built and sold two electrical businesses with 100+ staff. Business strategy and operations.

Levi Hamilton
Levi Hamilton
Lead Coach

Grown teams of 40+. Scaling operations and building high-performance trade businesses.

Jack May
Jack May
Lead Coach

20+ years carpentry. People management, quoting systems, and strategic planning.

Aaron
Aaron
Accounting

Translating finance into plain English. Cash flow, profitability, and financial confidence.

Abhi
Abhi
Operations

Scalable systems, streamlined processes, and customer engagement to drive profitability.

Andrew
Andrew
Accounting

20+ years public practice and industry. Cashflow, pricing, costing, financial reports.

Beth
Beth
HR & Culture

Attraction, recruitment, performance, leadership development, culture, compliance.

Greg
Greg
Project & Business Management

30 years construction, 18 years running a building company. Project planning, quoting, margins.

Jamie
Jamie
People & Culture

Team culture, leadership development, building businesses people want to work for.

Josh Horneman
Josh Horneman
Strategy & Accountability

Navigate business challenges, maximise opportunities, and transform your business approach.

Kelli
Kelli
Meta Marketing

Making Meta simple and practical. Ads, targeting, data, getting better results from spend.

Leanne
Leanne
Leadership & Strategy

Business identity, team direction, achievable goals, culture, and customer experience.

Simone
Simone
Accounting

Cashflow and profit, tax and compliance, financial systems, and business growth strategy.

Steve
Steve
Business & Personal Finance

Cash flow management, profit strategy, forecasting, business structures, personal finance.

The Product Suite

Choose the format and intensity that matches your business stage and goals. Each product is designed for a specific type of owner and challenge.

Freedom Fighter 1:1
$3,000 + GST/month

Fortnightly one-on-one coaching with a lead coach. Direct access, tailored strategy, accountability.

Tradie Teams
$2,000/seat/month

Fortnightly group coaching for 6-8 members. Peer learning, shared challenges, scalable development.

Incubator
$2,990 one-time

10-week intensive programme with weekly sessions. Foundation systems, rapid implementation, structured support.

Business Foundations
$792 + GST

12 pre-recorded lessons, self-paced. Essential systems, immediate access, flexible timing.

Learning Hub
$990/month or $11,880 lifetime

Full content library: 59 courses, 567 lessons. Continuous learning, reference library, team access.

Masterclasses
$179–$279 each

Standalone deep-dives: Profitable Pricing, Hiring Toolkit, Digital Marketing. Focused expertise, immediate application.

Ready to Build a Business That Works Without You?