EMPOWERING WOMEN IN TRADES

Want to learn how the Tradies Success Academy can help you optimise your trade or construction business for profit, growth, and time freedom?

This week we are thrilled to have Hacia Atherton founder of EWIT and ambassador Camila Bernal on the podcast talking to us about how more Trade Businesses can empower women in the trade industry. Camila (AKA Camila The Caulker) who was on The Block in '22 & '23, shares her experience being a female tradie in Australia. While Hacia shares her insights into how we can add a whole new wave of highly skilled tradies to the workforce by making job site more welcoming and inclusive to women.

Hacia's Journey:

• Grew up in a family plumbing business but initially felt limited by societal expectations and unconscious bias.

• Discovered her passion for the trade on the factory floor, experiencing first-hand the lack of female representation and support.

• Founded EWIT to address these issues, focusing on attracting women to the industry, supporting their retention, and advocating for inclusive workplaces.

Camila's Journey:

• Came to Australia as an international student and unexpectedly entered the construction industry.

• Faced challenges due to language barriers and lack of familiarity with the industry.

• Found passion in caulking and used Instagram to showcase her work and build a following.

• Now has a successful business based on her online presence and expertise.

Key Takeaways:

• The trade industry offers diverse and rewarding career opportunities for women.

• Overcoming unconscious bias and creating supportive workplace environments are crucial for attracting and retaining female talent.

• Initiatives like EWIT and inspirational role models like Camila can empower women to explore and succeed in the trades.

• Employers can create a more inclusive environment by addressing discomforts, providing necessary facilities, and seeking feedback from female employees.